- One-Swipe Perfection – Ultra-rich, silky matte pigments provide intense color payoff in a single stroke for a flawless, photo-ready pout.
- Effortless True-Matte Finish – A weightless, full-coverage matte lipstick that glides on like silk, delivering bold, long-lasting color without drying or caking.
- Comfortable, Non-Drying Wear – Unlike traditional matte lipsticks, this moisturizing formula keeps lips feeling soft, smooth, and hydrated all day.
- Gentle & Sensitive-Skin Friendly – Clean, vegan formula suitable for all lips, including the most sensitive.
- Skincare-Infused Formula – Enriched with patented Dahlia Flower Extract and organic oils for extra lip care benefits.
Effortless Matte Lipstick is a weightless, full-coverage lipstick that leaves a true-matte finish. Unique petal-shaped tip and high-pigment formula glides on for an intense color payoff—without the drying discomfort. Infused with patented Dahlia Flower Extract and certified organic Sweet Almond Oil, Argan Oil, Shea Butter Oil, and Cacao Seed Butter, the nourishing formula naturally comforts and protects lips. Aurora Shine LIp Treatment is a lightweight, moisture-rich gloss that delivers glass-like shine without the stickiness. The high-shimmer shades hydrate lips and create a 3D effect for added volume and brilliance. Infused with patented Dahlia Flower Extract and certified organic Sweet Almond Oil, Argan Oil, Shea Butter, and Cacao Seed Butter, the nourishing formula looks like a gloss, but acts like a treatment.