• [30-Hour Deep Hydration with Ceramides] Experience intensive moisture that lasts up to 30 hours*. Powered by 10,000 ppm of ceramides, this moisturizing lip balm delivers long-lasting hydration that leaves your lips soft and plump all day.
• [Strengthens Lip Barrier with Nurturing Ingredients] Enriched with hyaluronic acid, squalane, shea butter, pomegranate seed oil, and vitamin E, each swipe supports your natural lip barrier for smoother, healthier lips over time.
• [Naturally Radiant, MLBB-Inspired Shades] Available in 7 refined shades, from clear blue to earthy brown, this balm enhances your lips with a natural, luminous glow that flatters every skin tone—perfect for a “my lips but better” look.
• [Silky Texture with Even, Layerable Color] The innovative Ceramide & Color Combination Technology creates a smooth lip base while allowing the color to glide on evenly—buildable for a more vivid look without heaviness or stickiness.
• [Prestige Lip Care from Korea’s No.1 Face-Makeup Brand*] As a leader in luxury beauty, HERA brings advanced skincare science to your daily lip routine—offering premium performance and nourishing ingredients that elevate your everyday balm experience. *Ranked No.1 in Korea’s luxury cushion category for four consecutive years based on sales value (Beaute Research, 2021–2024 Q4)