- AGE PERFECT HYDRATING LIPSTICK: Formulated with Nourishing Serum and Pro Vitamin B5, this lipstick delivers 9-hour hydration and doesn't feather into lines; Over time, lips look smoother and feel more supple.
- COLOR MEETS CARE; Formulated with 45 percent caring ingredients, this lipstick goes beyond color to nourish lips; Available in 10 hydrating shades - find your favorites!
- AGE PERFECT: Finally a makeup line specially designed for mature skin; Over 100 items including smoothing foundations, serum concealer, satin blush, caring mascara and hydrating lipsticks
- UNIQUE FORMULAS: Put together a flawless look with products specifically designed for specific needs of the 50 consumer and formulated with caring ingredients like serum vitamins and minerals
- L'OREAL INNOVATION: As the biggest beauty brand in the world, we have an unparalleled commitment to combining the latest in technology with the highest in quality for the ultimate in luxury beauty.
